"Over the next two or three months, The New York Times will in fact launch a full native advertising platform. That platform will consist of four things: discoverability for marketers’ content and stories on our site in a manner that is consistent with how other editorial stories are discovered on our site fully and transparently labeled as coming from a marketer; a new set of storytelling tools and continuously scrolling multimedia storytelling pages like what I showed you with Snow Fall that can be used by marketers; a real-time engine so marketers can understand what’s going on on our site and what actually matters in the news at that moment and a set of social amplification dashboards so marketers can understand how that content travels out across the social web so that we and the marketers can optimize with it; and also a full content studio bringing in storytelling talent of our own that sits separate — entirely separate — from our newsroom and works on the commercial side of that organization to help ensure that the stories being told on the Times — just like that Putin story, just like a story by Maureen Dowd or Tom Friedman tells — is of the highest quality possible. For the Times it’s a moment of great opportunity and it’s also a moment of great responsibility to get it right."
New York Times’ Native Ad Strategy Takes Shape
(via Advertising Age)
16 Weaknesses to Turn into Strengths
Every weakness has a corresponding strength
Find your weakness (left) and turn it into a strength (right)
By Dave Kerpen, CEO, Likeable Local, NY Times Bestselling Author & Keynote Speaker
Click here to read the full article
Build Atomic Design Systems
bradfrost launched a new version of Pattern Lab! It’s a great resource about atomic design.
(via Pattern Lab)
This 300-MPH Bullet Train Will Take You From D.C. To New York In An Hour
Investors in the Northeast Maglev (TNEM), an American company with funding from a Japanese government bank, say that a superconducting magnetic levitation train is the future of transportation between Washington, D.C. and New York City. If successful, the Northeast Maglev would carry passengers one way in 60 minutes, and from Baltimore to D.C. in 15 minutes. (Magnets! How do they work?)
Getting a bike stolen is always a dispiriting affair, but what can be most frustrating is to return to a locked bike to find that the saddle, back wheel or expensive derailleur has been pinched. Germany’s Sphyke C3N system offers a way to lock the individual components of a bike for extra security. READ MORE…