Insights from a new mobile study from Google
– 77% of mobile searches are performed in locations where people are likely to have PCs available due to speed and convenience.
Dirty Car Art by Scott Wade
J Schwan, CEO of Solstice Mobile, breaks down the four aspects of contextual searching:
Where: geo-fencing. Where you are, makes a difference in what search results are most appropriate.
Relevance: dictates results through explicit preferences that you have set, the results delivered to other users in a similar context and what is going on around you at that particular time (traffic, weather, business hours, etc.).
Push: relatively new but prob one of the most important. Instead of waiting for users to search and reacting to query, data provides and search engines are working to push data to users base don context (e.g. Google Now)
Security and Privacy: works with all of the above to ensure data goes wehre it’s supposed to