Revolt Factory | Marketers don’t go beyond making a pretty page;...

"Marketers don’t go beyond making a pretty page; they don’t realize that a mere .2 percent to 2 percent of a brand’s Facebook fans ever return to the brand’s homepage after initially “fanning” it."

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Social Marketers Need to Look Beyond Facebook Page, Says Network Insights CMO

Instead of acquiring Facebook fans, make better content.

(via Adweek)

#social #stats #facebook #quotes

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