Chanel: The UNIQLO of Luxe?

Chanel is promoting the launch of its Premiere wristwatch with a website that makes diverting, if limited, use of the parallax effect.

We know it’s a little too soon to compare its digital play to UNIQLO, which has an enormous social track record. But pair this with its ongoing brand storytelling (see delectable most recent vid) and whimsical web content by Karl Lagerfeld, and we’re thinking this icon of luxe can toy with tech like the best of them. And that it isn’t afraid to experiment on a broadening scale while keeping production values high. (When does that ever happen?)


#ux #design #tech #Chanel