"Over the next two or three months, The New York Times will in fact launch a full native advertising platform. That platform will consist of four things: discoverability for marketers’ content and stories on our site in a manner that is consistent with how other editorial stories are discovered on our site fully and transparently labeled as coming from a marketer; a new set of storytelling tools and continuously scrolling multimedia storytelling pages like what I showed you with Snow Fall that can be used by marketers; a real-time engine so marketers can understand what’s going on on our site and what actually matters in the news at that moment and a set of social amplification dashboards so marketers can understand how that content travels out across the social web so that we and the marketers can optimize with it; and also a full content studio bringing in storytelling talent of our own that sits separate — entirely separate — from our newsroom and works on the commercial side of that organization to help ensure that the stories being told on the Times — just like that Putin story, just like a story by Maureen Dowd or Tom Friedman tells — is of the highest quality possible. For the Times it’s a moment of great opportunity and it’s also a moment of great responsibility to get it right."
"If you want to be an entrepreneur, what I found successful is to; 1) hone your expertise that are unique in the market place; 2) define a compelling reason and vision to act (this includes defining what your product is); 3) find your first customer to start with or an investor who will give you money and potential customers to start your own business."
Millennials celebrate brand purpose. This is one of the most compassionate generations with regard to social issues. This quality extends to purchasing and brand preferences; When you analyze brands they prefer — Nike, Target, Gap — each is strongly connected with a social purpose. The purchase then makes the buyer feel better about him or herself.
Millennials want a personal connection. Millennials don’t want to be spoken to; they demand to be spoken with. They engage with brands that allow them to make personal connections
Millennials embrace disruption.Brands that are successful at embracing disruption benefit from having their fans readily share their message with peers
Millennials accept difference. Millennials are a generation raised to accept differences
Millennials expect a dialogue. Brands must embrace a two-way dialog in the form of story-doing, which means giving consumers the opportunity to co-create products, services (or ideas if you are starting a movement)
"Social-media listening has been around for years, but rather than merely watching what people are saying about a brand and giving it a sentiment score, Sparks and Honey monitors anything and everything that’s bubbling up in media, organizing it into a fluid structure of several categories and sub-categories, then eventually using those concepts as fodder for branded content. The small Manhattan agency uses predictive analytics to estimate how rapidly a trend might take effect and have impact on clients, attributing what it calls a “burst quotient” to each."
Developed by telecoms giant AT&T, advertising agency BBDO and interactive media company The Chernin Group, the series follows a group of high school seniors spending their last summer together, and is produced in the vein of “structured reality” series such as Jersey Shore and The Only Way Is Essex.
"Take-away from the NewFronts this year?
It was a great pivot from last year, where the story was about building awareness, to this year, really showcasing the quality of content and demonstrating that there are other sources of video supply. It’s not all about the television upfront and the traditional ways we do business. There is a much broader landscape here and a greater opportunity to look not only at video but the experience surrounding video."