Blogs Outrank Social Networks for Consumer Influence
Facebook accoutns for 57% of brands social media budget
(via Social Media Examiner)
Fuse Teams With Trident, Twitter for ‘Trending 10’ Countdown Series
FuseTv, Trident Gum and Twitter team up to create the first television show to be built around real-time Twitter conversation spikes
(via Billboard)
Delta’s ‘Photon Shower’ combats jet lag with light
Several years back we spotted the Paris-Orly and Paris-Charles de Gaulle airports offering free light therapy sessions to weary winter travelers, and recently we came across something similar. Demonstrated this time at the recent TED2013 conference in California, Delta airlines has devised what it calls a Photon Shower that can minimize jet lag and help travelers recover from a long flight. READ MORE…
"With such high and broad expectations, it’s no wonder that talent development is challenging for organizations these days. On one hand, they need specialists with in-depth expertise, often in technical niche areas (digital, mobile, social, CRM, online gaming, etc.). On the other, they need generalists who can think strategically and integrate strategies and pull together the efforts of the specialists within the overarching mission and objectives of the business. At many organizations, there is a bifurcation of talent. Specialists typically lack the broader leadership skills and generalists often do not possess enough in-depth knowledge in new-world marketing and activities."
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LivingSocial CMO Showcases Diverse Career Path | CMO Strategy
CMOs need to have broad but specific knowledge in order to push their organizations forward. A tough thing to develop
(via Advertising Age)
