A Unique Approach to Marketing Coca-Cola in Hong Kong - Julia Kirby

chok! chok! chok!

(via Harvard Business Review)

#advertising #tech #commerce #culture #coca cola

Coke ‘Happiness Refill’ Dispenses Internet Access in Brazil 
At the Coke store, an open-air kiosk on Copacabana beach with bright red-and-white tables and and a bar, a cellphone user holds his phone up to the bright red dispenser, and data credits and a Coke browser are downloaded. 
To make it easy, the browser has just three buttons: Coke FM radio to hear music, social networks including Facebook and Twitter, and the weather forecast (because this is beachfront Rio de Janeiro).
(via Advertising Age)

Coke ‘Happiness Refill’ Dispenses Internet Access in Brazil 

At the Coke store, an open-air kiosk on Copacabana beach with bright red-and-white tables and and a bar, a cellphone user holds his phone up to the bright red dispenser, and data credits and a Coke browser are downloaded.

To make it easy, the browser has just three buttons: Coke FM radio to hear music, social networks including Facebook and Twitter, and the weather forecast (because this is beachfront Rio de Janeiro).

(via Advertising Age)

#coca cola #advertising #wifi #design