Skype’s Incredible Rise, in One Image
"Over the next two or three months, The New York Times will in fact launch a full native advertising platform. That platform will consist of four things: discoverability for marketers’ content and stories on our site in a manner that is consistent with how other editorial stories are discovered on our site fully and transparently labeled as coming from a marketer; a new set of storytelling tools and continuously scrolling multimedia storytelling pages like what I showed you with Snow Fall that can be used by marketers; a real-time engine so marketers can understand what’s going on on our site and what actually matters in the news at that moment and a set of social amplification dashboards so marketers can understand how that content travels out across the social web so that we and the marketers can optimize with it; and also a full content studio bringing in storytelling talent of our own that sits separate — entirely separate — from our newsroom and works on the commercial side of that organization to help ensure that the stories being told on the Times — just like that Putin story, just like a story by Maureen Dowd or Tom Friedman tells — is of the highest quality possible. For the Times it’s a moment of great opportunity and it’s also a moment of great responsibility to get it right."
New York Times’ Native Ad Strategy Takes Shape
(via Advertising Age)
This 300-MPH Bullet Train Will Take You From D.C. To New York In An Hour
Investors in the Northeast Maglev (TNEM), an American company with funding from a Japanese government bank, say that a superconducting magnetic levitation train is the future of transportation between Washington, D.C. and New York City. If successful, the Northeast Maglev would carry passengers one way in 60 minutes, and from Baltimore to D.C. in 15 minutes. (Magnets! How do they work?)
"If you want to be an entrepreneur, what I found successful is to; 1) hone your expertise that are unique in the market place; 2) define a compelling reason and vision to act (this includes defining what your product is); 3) find your first customer to start with or an investor who will give you money and potential customers to start your own business."
Do Innovation and Entrepreneurship Exist in the Same Person?
(via Huff Post)
"Aspiration without allocation is meaningless. It’s one thing to say you want to be a great mobile marketer, it’s another thing to resource against it."
- Mondelez’s Bonin Bough: FMCG giants must ape tech firms