Blogs Outrank Social Networks for Consumer Influence
Facebook accoutns for 57% of brands social media budget
(via Social Media Examiner)
The 7 Species of Social Commerce)
1. Peer-to-peer sales platforms (eBay, Etsy, Amazon Marketplace): Community-based marketplaces, or bazaars, where individuals communicate and sell directly to other individuals.
2. Social network-driven sales (Facebook, Pinterest, Twitter): Sales driven by referrals from established social networks, or take place on the networks themselves (i.e., through a “shop” tab on Facebook).
3. Group buying (Groupon, LivingSocial). Products and services offered at a reduced rate if enough buyers agree to make the purchase.
4. Peer recommendations (Amazon, Yelp, JustBoughtIt): Sites that aggregate product or service reviews, recommend products based on others’ purchasing history (i.e. “Others who bought item x also bought item y,” as seen on Amazon), and/or reward individuals for sharing products and purchases with friends through social networks.
5. User-curated shopping (The Fancy, Lyst, Svpply): Shopping-focused sites where users create and share lists of products and services for others to shop from.
6. Participatory commerce (Threadless, Kickstarter, CutOnYourBias): Consumers become involved directly in the production process through voting, funding and collaboratively designing products.
7. Social shopping (Motilo, Fashism, GoTryItOn). Sites that attempt to replicate shopping offline with friends by including chat and forum features for exchanging advice and opinions.
(via mahable)
Extra Space In Coca-Cola Crates Used To Deliver Medicine To Rural Regions
“The unique thing about the Coca-Cola distribution system isn’t the bit from the bottler to the wholesaler, but from the wholesalers onwards. That’s where all these independent microenterprises— guys on bicycles, women putting crates on buses, and so on— take over. That’s the bit we want to get into”
(via PSFK)
As Amazon Gets Physical, Wal-Mart Goes Digital - Corporate Intelligence
Walmart will install lockers in a dozen stores this summer, enabling customers to order goods online and pick them up in a pre-assigned locker 24 hours a day.
Amazon launched a similar service in stores two years ago, to help combat failed package delivery and compete with traditional physical retailers.
(via WSJ)
15 Intriguing Facts About the State of Digital Media
Below are 15 intriguing nuggets from the report. All data is via GroupM unless otherwise noted.
- 2 billion: Number of online video views for the 76 episodes of Chinese drama “Zhen Huan Zhuan.”
- 72: Number of hours of content that’s uploaded every minute to YouTube. (YouTube)
- 108 million: Number of Chinese viewers of mobile video.
- 7: Number of hours Chinese consumers on average watch video on their smartphones.
- 85 percent: Amount of smartphone/tablet owners who use their devices while watching TV at least once during the month (Nielsen)
- 50 percent: Amount of 18-24-year-old smartphone/tablet owners who use their devices while watching TV at least once during the month. (Nielsen)
- 30 percent: amount of the media day spent online, up from 21 percent in 2007
- 38 percent: amount of the media day spent with TV, down from 42 percent in 2007
- 28 hours: amount of online video consumed per month by the average Turkish Internet user
- 14 minutes: average amount of time spent globally by people on Facebook each day
- 14 percent: amount of GroupM’s paid media billings that were online
- 424 million: number of monthly unique users of Chinese social network qq.com
- 4 percent: increase in GroupM North America digital media spending from 2011 to 2012.
- $164: GroupM ad spending forecast per U.S. Internet user in 2012, up 7 percent from 2012
- 22 percent: amount GroupM’s North America CPG clients spend online, unchanged over the two previous years
(via Digiday)
Cut to the crap
This is an infographic that venture capitalist Scott Belsky uses to outline what he’s interested in funding.
Sometimes simple, informative and appropriate graphics written in understandable English get the job done best. From @lenkendall
The package has a starting price of $299 and includes two Square Readers, an iPad stand (Heckler Design WindFall), a cash drawer (APG Vasario 1616), and an optional receipt printer (Star Micronics TSP143L).
(via The Next Web)
