Extra Space In Coca-Cola Crates Used To Deliver Medicine To Rural Regions
“The unique thing about the Coca-Cola distribution system isn’t the bit from the bottler to the wholesaler, but from the wholesalers onwards. That’s where all these independent microenterprises— guys on bicycles, women putting crates on buses, and so on— take over. That’s the bit we want to get into”
(via PSFK)