1. Purpose: What’s your purpose and how will you measure it? Is yor team aligned around it? Will you review it weekly?
2. Putting People First: Who’s your customer today? What are their real needs? Which extremes today will be the norm tomorrow?
3. Hypotheses & Experiments: What are your hypotheses, what order will you efficiently test them and how?
In 2011, we helped bring Google Wallet to market. At the time it was the world’s first mobile app that held all your credit cards, loyalty cards, offers, on your phone. We called it a mobile wallet and allowed people to tap and pay with a simple swipe of your phone.