"First, we must face the facts about social networks like Facebook - they just don’t constitute a viable social media strategy. They’re almost certainly not where you want to make your home. Only .5% of fans ever mention the brands they like on Facebook and just 2% of fans return to Facebook brand pages a second time."
"Twitter is where news breaks; Facebook is where news goes. This is something that members of the media, who live on Twitter and regard Facebook with removed interest, take for granted. The coverage of and discussion about Facebook’s IPO may have been the clearest demonstration yet of one of the few things the service can’t seem to do: Lead the conversation."