"The biggest mistake that graduates can make is not realizing that they know more about technology than the people they’re working for."
-
Google’s Eric Schmidt And Jared Cohen On Graduates’ Secret To Success In This Economy
(via Co.Exist)
#quotes #culture #tech
"Social commerce, in our view is less about selling in social, but more about selling socially – social as a way of selling, not just a place to sell."
-
Pepsi’s Social Commerce: Selling in Social or Selling Socially?
(via Social Commerce Today)
#social #commerce #culture #quotes
"staff members who hold posts that include creative strategist, designer, developer, creative technologist and writer."
-
McCann Always On Gets a Name and Expands Agency’s Social Media Unit
Kandance Hudspeth is chief digital integration officer of McCann’s new division — “McCann Always On” specializing in social media.
(via NYTimes)
#social #advertising #commerce #quotes
"Paradoxically, the best way to get more done may be to spend more time doing less. A new and growing body of multidisciplinary research shows that strategic renewal — including daytime workouts, short afternoon naps, longer sleep hours, more time away from the office and longer, more frequent vacations — boosts productivity, job performance and, of course, health."
-
Relax! You’ll Be More Productive
(via NYTimes)
#quotes #culture
"Although corporate marketing still plays an important role in the direction of social media strategy for branding and awareness, marketing operations is better positioned to ensure that strategies and technologies are coordinated and integrated across various marketing functions"
-
Social Media Responsibility Shifts In Marketing Organizations
Aside from marketing operations, corporate marketing or marcom takes 15%, followed by brand or product marketing at 11%, Web and interactive marketing at 9%, customer support at 6%, social media team at 6%, executive team at 4%, field marketing at 4%, and events at 3%.
(MediaPost)
#social #quotes #marketing
"Marketers don’t go beyond making a pretty page; they don’t realize that a mere .2 percent to 2 percent of a brand’s Facebook fans ever return to the brand’s homepage after initially “fanning” it."
-
Social Marketers Need to Look Beyond Facebook Page, Says Network Insights CMO
Instead of acquiring Facebook fans, make better content.
(via Adweek)
#social #stats #facebook #quotes
"First, we must face the facts about social networks like Facebook - they just don’t constitute a viable social media strategy. They’re almost certainly not where you want to make your home. Only .5% of fans ever mention the brands they like on Facebook and just 2% of fans return to Facebook brand pages a second time."
-
How To Take Back Social Media Marketing From Facebook & Twitter
(via ReadWrite)
#social #stats #facebook #quotes
"
To make strategy more interesting — and different from a budget — we need to break free of this obsession with planning. Strategy is not planning — it is the making of an integrated set of choices that collectively position the firm in its industry so as to create sustainable advantage relative to competition and deliver superior financial returns. I find that once this is made clear to line managers they recognize that strategy is not just fancily-worded budgeting and they get much more interested in it.
- Roger Martin, Dean of the Rotman School of Management at the University of Toronto in Canada
"
-
Don’t Let Strategy Become Planning
(via Harvard Business Review)
#quotes #strategy
"This future doesn’t just kill the operating system, browser, and search as we know it — it changes the meaning of “computer” as we know it, too. Whether large or small (e.g., a smartphone), a computer’s main function in the near future will be tuning in to — as a car radio tunes in a broadcast station — the constantly flowing global cyberflow. We won’t care much about the computer devices themselves since we’ll be more focused on the world of information … and our lives as attached to it"
- The End of the Web, Computers, and Search as We Know It | (via emptyage)
(via emergentfutures)
#quotes #tech #culture
"Don’t insist on solving 100% of a problem. Solving 80% usually provides significant value."
- IBMer Inventor Tip #11 (via ibmblr)
#quotes
"We provide a feed of information that is ordered – a web, ordered for you, [that] is also available on your mobile phone.” - Marissa Mayer"
-
Finally, Marissa Mayer Explains What Her Yahoo Does: ‘We Provide A Web Ordered For You’
(via Business Insider)
#quotes #yahoo #social #tech
"Average people think the road to riches is paved with formal education. Rich people believe in acquiring specific knowledge."
-
21 Ways Rich People Think Differently Than Average People
(via The Roosevelts)
#commerce #culture #quotes
