"Over the next two or three months, The New York Times will in fact launch a full native advertising platform. That platform will consist of four things: discoverability for marketers’ content and stories on our site in a manner that is consistent with how other editorial stories are discovered on our site fully and transparently labeled as coming from a marketer; a new set of storytelling tools and continuously scrolling multimedia storytelling pages like what I showed you with Snow Fall that can be used by marketers; a real-time engine so marketers can understand what’s going on on our site and what actually matters in the news at that moment and a set of social amplification dashboards so marketers can understand how that content travels out across the social web so that we and the marketers can optimize with it; and also a full content studio bringing in storytelling talent of our own that sits separate — entirely separate — from our newsroom and works on the commercial side of that organization to help ensure that the stories being told on the Times — just like that Putin story, just like a story by Maureen Dowd or Tom Friedman tells — is of the highest quality possible. For the Times it’s a moment of great opportunity and it’s also a moment of great responsibility to get it right."
New York Times’ Native Ad Strategy Takes Shape
(via Advertising Age)
"If you want to be an entrepreneur, what I found successful is to; 1) hone your expertise that are unique in the market place; 2) define a compelling reason and vision to act (this includes defining what your product is); 3) find your first customer to start with or an investor who will give you money and potential customers to start your own business."
Do Innovation and Entrepreneurship Exist in the Same Person?
(via Huff Post)
"Aspiration without allocation is meaningless. It’s one thing to say you want to be a great mobile marketer, it’s another thing to resource against it."
- Mondelez’s Bonin Bough: FMCG giants must ape tech firms
"AOL recognizes that the trend in programmatic buying says that advertisers no longer want to buy ads against content with a large diverse audience. They want media companies that have a large diverse audience paired with the ability to deliver ads to very specific audience profiles. The advertisers needs scale plus targeting, so media companies now need great content plus the technology to cherry-pick just the viewers the advertiser wants to reach. Either alone is not sufficient for a viable media business in today’s digital world."
Audience, not Content, is King
"Social-media listening has been around for years, but rather than merely watching what people are saying about a brand and giving it a sentiment score, Sparks and Honey monitors anything and everything that’s bubbling up in media, organizing it into a fluid structure of several categories and sub-categories, then eventually using those concepts as fodder for branded content. The small Manhattan agency uses predictive analytics to estimate how rapidly a trend might take effect and have impact on clients, attributing what it calls a “burst quotient” to each."
How Social Data Influenced Hyatt to Pull Part of a Campaign Data-Driven Marketing
(via Advertising Age)
9 ways that 3D printing is going to change business
1. Fewer manufactured goods
2. Printable Knickknacks
3. Cheaper Samples
4. Reduced Manufacturing Costs
5. Testable Ideas
6. Printable Necessities
7. At-home startups
8. Increased Efficiency
9. Old Parts for Machines
(via The Next Web)
"If you want to be doing lots of different kinds of work, you need to have lots of different kinds of work in your portfolio."
Andrew McCracken, Co-Founder, Illustrator & Designer at Doublenaut
speaking at CreativeMornings/Toronto(*watch the talk)
"The biggest mistake that graduates can make is not realizing that they know more about technology than the people they’re working for."
Google’s Eric Schmidt And Jared Cohen On Graduates’ Secret To Success In This Economy
"Paradoxically, the best way to get more done may be to spend more time doing less. A new and growing body of multidisciplinary research shows that strategic renewal — including daytime workouts, short afternoon naps, longer sleep hours, more time away from the office and longer, more frequent vacations — boosts productivity, job performance and, of course, health."
Relax! You’ll Be More Productive