Expressed in terms of percentage growth, one minute on the internet has grown along these lines:
One reason the internet minute is now richer is simply that there are more people online (Excel file). The proportion of the global population using the internet rose three percentage points to 38.8% this year. More significantly, average global broadband speeds are up 17% on last year. Together, those two things mean that more people than ever are searching, uploading, networking and buying. As Google and Facebook continue their campaigns to bring the rest of the world online, expect the internet minute to get denser—and the revenues of the world’s biggest internet businesses to grow larger.
Millennials celebrate brand purpose. This is one of the most compassionate generations with regard to social issues. This quality extends to purchasing and brand preferences; When you analyze brands they prefer — Nike, Target, Gap — each is strongly connected with a social purpose. The purchase then makes the buyer feel better about him or herself.
Millennials want a personal connection. Millennials don’t want to be spoken to; they demand to be spoken with. They engage with brands that allow them to make personal connections
Millennials embrace disruption.Brands that are successful at embracing disruption benefit from having their fans readily share their message with peers
Millennials accept difference. Millennials are a generation raised to accept differences
Millennials expect a dialogue. Brands must embrace a two-way dialog in the form of story-doing, which means giving consumers the opportunity to co-create products, services (or ideas if you are starting a movement)
In 2013, Taylor Swift embarked on her “Red Tour.” To help promote the tour and her love for Diet Coke we created Extraordinary 22. The site allows Taylor Swift fans to upload photos and Vines inspired by lyrics to her song “22” in exchange for a chance to win tickets to one of her concerts.