Digital disruption is forcing businesses to change how business is done
Brian Solis of the Altimeter Group released a report on the state of digital disruption. In it he references what Fred Wilson calls the Golden Triangle of Disruption. The confluence of (1) real-time, (2) social media and (3) mobile technology
Expressed in terms of percentage growth, one minute on the internet has grown along these lines:
One reason the internet minute is now richer is simply that there are more people online (Excel file). The proportion of the global population using the internet rose three percentage points to 38.8% this year. More significantly, average global broadband speeds are up 17% on last year. Together, those two things mean that more people than ever are searching, uploading, networking and buying. As Google and Facebook continue their campaigns to bring the rest of the world online, expect the internet minute to get denser—and the revenues of the world’s biggest internet businesses to grow larger.
In 2013, Taylor Swift embarked on her “Red Tour.” To help promote the tour and her love for Diet Coke we created Extraordinary 22. The site allows Taylor Swift fans to upload photos and Vines inspired by lyrics to her song “22” in exchange for a chance to win tickets to one of her concerts.