Millennials celebrate brand purpose. This is one of the most compassionate generations with regard to social issues. This quality extends to purchasing and brand preferences; When you analyze brands they prefer — Nike, Target, Gap — each is strongly connected with a social purpose. The purchase then makes the buyer feel better about him or herself.
Millennials want a personal connection. Millennials don’t want to be spoken to; they demand to be spoken with. They engage with brands that allow them to make personal connections
Millennials embrace disruption.Brands that are successful at embracing disruption benefit from having their fans readily share their message with peers
Millennials accept difference. Millennials are a generation raised to accept differences
Millennials expect a dialogue. Brands must embrace a two-way dialog in the form of story-doing, which means giving consumers the opportunity to co-create products, services (or ideas if you are starting a movement)
"On Facebook, it’s impressive if 10% of your followers even see your post. On Vine, top users can get that kind of percentage of followers engaging with a post. Some posts generate even more interactions than the creator’s number of followers. Here’s an example of how the chain works: QPark (421,000 followers) re-Vined a post by Jerry Purpdrank (673,000 followers) starring rising Vine celeb Mirella (11,000 followers). Mirella has a number of posts with more than 1,000 likes. - David Berkowitz is CMO, MRY"
In 2013, Taylor Swift embarked on her “Red Tour.” To help promote the tour and her love for Diet Coke we created Extraordinary 22. The site allows Taylor Swift fans to upload photos and Vines inspired by lyrics to her song “22” in exchange for a chance to win tickets to one of her concerts.