Skype’s Incredible Rise, in One Image
Peak times for smart devices: Primetime for entertainment, morning commute for news
Morning: best time for news publishers to reach consumers. Peak at 7am drop at 9am.
Primetime: best time to reach people on their smartphone or tablet.
Night: people are most active on smart devices at 9pm then go through a lull between 3am & 4am.
"Social-media listening has been around for years, but rather than merely watching what people are saying about a brand and giving it a sentiment score, Sparks and Honey monitors anything and everything that’s bubbling up in media, organizing it into a fluid structure of several categories and sub-categories, then eventually using those concepts as fodder for branded content. The small Manhattan agency uses predictive analytics to estimate how rapidly a trend might take effect and have impact on clients, attributing what it calls a “burst quotient” to each."
How Social Data Influenced Hyatt to Pull Part of a Campaign Data-Driven Marketing
(via Advertising Age)