Revolt Factory

The Major Players In Mobile Advertising
(via Business Insider)

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Blogs Outrank Social Networks for Consumer Influence

Facebook accoutns for 57% of brands social media budget

(via Social Media Examiner)

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1 week ago 2

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Blogs Outrank Social Networks for Consumer Influence

(via Social Media Examiner)

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1 week ago 2

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INFOGRAPHIC: How Location Data Is Being Collected And Transforming The Mobile Industry

(via Business Insider)

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2 weeks ago 1

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History of San Francisco street names mapped

(via flowingdata)

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3 weeks ago 2

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uxrave:

Insights from a new mobile study from Google

– 77% of mobile searches are performed in locations where people are likely to have PCs available due to speed and convenience.

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3 weeks ago 114

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(via A Facebook Fan Is Worth $174, Researcher Says)

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1 month ago 2

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15 Stats Brands Should Know About Mobile

Mobile’s not a nice-to-have anymore. The year of mobile might be hard to pinpoint, but there’s little doubt we’re entering a post-desktop era of ubiquitous computing and media consumption.

Here are 15 stats that all brands should know about mobile.

The U.S. is at 101 percent wireless penetration. (CTIA)

1 billion smartphones will be shipped globally this year. (Gartner)

Apple beats all other phone manufacturers in customer satisfaction for smartphones. (J.D. Power and Associates)

59 percent of mobile users are as comfortable with mobile advertising as they are with TV and online ads. (InMobi)

85 percent of mobile users prefer mobile apps over the mobile Web. (Compuware)

75 percent of Americans bring their phones to the bathroom. (11 Mark)

15 percent have answered their mobile phone while having sex. (Wilson Electronics)

Mobile advertising revenue is expected to reach over $11 billion worldwide this year, up from over $9 billion last year. (Gartner)

Mobile drives 23 percent of paid-search clicks. (The Search Agency)

Americans spend an average of 158 minutes every day on their smartphones and tablets. (Flurry)

15 percent of mobile users prefer to check financial accounts on smartphones and tablets. (Quicken)

42 percent of consumers using a mobile device while in-store spend more than $1,000. (Interactive Advertising Bureau)

Mobile now accounts for 12 percent of Americans’ media consumption time, triple its share in 2009. (eMarketer)

39 percent of mobile users access social networks from their phones. (Business Insider)

Mobile commerce will account for 15 percent of total e-commerce sales this year. (eMarketer)

(via Digiday)

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1 month ago 1

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15 Stats Brands Should Know About Instagram | Digiday

15 Stats Brands Should Know About Instagram

Instagram has 100 million monthly active users. (Instagram)

40 million photos are posted per day. (Instagram)

There are 8,500 likes per second on Instagram. (Instagram)

1,000 comments are made per second. (Instagram)

59 percent of Interbrand’s top 100 brands are on Instagram. (Simply Measured)

Engagement on Instagram with the those top 100 brands has increased 35 percent, driven mostly by Nike, Adidas, and Gucci. (Simply Measured)

26 of the top 100 brands have more than 10,000 Instagram followers. (Simply Measured)

10 of the top 100 brands have over 100,000 followers. (Simply Measured)

40 percent of brands’ photos are filtered. (Simply Measured)

Lo-Fi is the most used filter among brands. (Simply Measured)

Of the brands that use Instagram, 41 percent now post at least one photo per week. (Simply Measured)

98 percent of Instagram photos posted by top brands are now shared to Facebook. (Simply Measured)

28 percent of U.S. Internet users between the ages of 18 and 29 use Instagram. (Pew)

14 percent of Internet users between the ages of 30 and 49 use Instagram. (Pew)

Only 3 percent of Internet users between the ages of 50 and 65 use Instagram. (Pew)

(via Digiday)

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1 month ago 3

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Teenagers & Smartphones: How They’re Already Changing The World

37% of teens in the U.S. have a smartphone.
25% of those aged 12-17 access the Internet “primarily” via a cell phone or smartphone.
Among teens with a smartphone, however, 50%access the Internet primarily via the mobile device.
Girls are more likely than boys to rely on their smartphone as their primary Internet access device.

(via ReadWrite)

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1 month ago

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Crowdfunding nearly doubled last year with 1M successful campaigns

(via VentureBeat)

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1 month ago

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What’s It Take To Be A Modern Marketer?

The “ideal” marketer has a combination of marketing technology, analytics, targeting, conversion, and engagement

(via MediaPost Publications)

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1 month ago 1

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"In particular, newsletters that included social sharing buttons had an average click-through rate 158% higher than those that lack such features, according to the email marketing specialists at GetResponse."

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Social Components Boost Email Campaigns

(via MediaPost Publications)

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1 month ago

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15 Intriguing Facts About the State of Digital Media

Below are 15 intriguing nuggets from the report. All data is via GroupM unless otherwise noted.

2 billion: Number of online video views for the 76 episodes of Chinese drama “Zhen Huan Zhuan.”
72: Number of hours of content that’s uploaded every minute to YouTube. (YouTube)
108 million: Number of Chinese viewers of mobile video.
7: Number of hours Chinese consumers on average watch video on their smartphones.
85 percent: Amount of smartphone/tablet owners who use their devices while watching TV at least once during the month (Nielsen)
50 percent: Amount of 18-24-year-old smartphone/tablet owners who use their devices while watching TV at least once during the month. (Nielsen)
30 percent: amount of the media day spent online, up from 21 percent in 2007
38 percent: amount of the media day spent with TV, down from 42 percent in 2007
28 hours: amount of online video consumed per month by the average Turkish Internet user
14 minutes: average amount of time spent globally by people on Facebook each day
14 percent: amount of GroupM’s paid media billings that were online
424 million: number of monthly unique users of Chinese social network qq.com
4 percent: increase in GroupM North America digital media spending from 2011 to 2012.
$164: GroupM ad spending forecast per U.S. Internet user in 2012, up 7 percent from 2012
22 percent: amount GroupM’s North America CPG clients spend online, unchanged over the two previous years