To make strategy more interesting — and different from a budget — we need to break free of this obsession with planning. Strategy is not planning — it is the making of an integrated set of choices that collectively position the firm in its industry so as to create sustainable advantage relative to competition and deliver superior financial returns. I find that once this is made clear to line managers they recognize that strategy is not just fancily-worded budgeting and they get much more interested in it.
- Roger Martin, Dean of the Rotman School of Management at the University of Toronto in Canada"
(via Harvard Business Review)
Heidi Hackemer (aka @uberblond) a planner at BBH shares her approach to creating brilliant strategies
It became increasingly clear — often from intercepted communications or the accounts of insurgents we had captured — that our enemy was a constellation of fighters organized not by rank but on the basis of relationships and acquaintances, reputation and fame,” McChrystal remembered recently in Foreign Policy. “We realized we had to have the rapid ability to detect nuanced changes, whether the emergence of new personalities and alliances or sudden changes in tactics.” Think Bruce Wayne getting inspired by a bat to strike fear into the hearts of criminals.