Square-shaped is the new T-shaped 
(via Medium)

Square-shaped is the new T-shaped 

(via Medium)

#culture #digital #strategy

"Being authentic means properly marrying cultural relevance with the brand’s positioning. All to often, brands try to stay culturally relevant to their consumers, but they don’t properly associate this need back to what the brand stands for — and in effect this disconnect leads to brands being perceived as inauthentic. - James Ha, director of marketing, e-commerce and social, Club Monaco"

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What is ‘Authenticity’ in Marketing?

(via Digiday)

#culture #strategy #community

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To make strategy more interesting — and different from a budget — we need to break free of this obsession with planning. Strategy is not planning — it is the making of an integrated set of choices that collectively position the firm in its industry so as to create sustainable advantage relative to competition and deliver superior financial returns. I find that once this is made clear to line managers they recognize that strategy is not just fancily-worded budgeting and they get much more interested in it.

- Roger Martin, Dean of the Rotman School of Management at the University of Toronto in Canada

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Don’t Let Strategy Become Planning

(via Harvard Business Review)

#quotes #strategy

Social Business: Where It’s Been & Where It’s Going
(via Logic Emotion)

Social Business: Where It’s Been & Where It’s Going

(via Logic Emotion)

#strategy #community

ideas idea ideas: strategy talk with MAS | 

Heidi Hackemer (aka @uberblond) a planner at BBH shares her approach to creating brilliant strategies

(via Slideshare)

#decks #advertising #strategy

Are You Building a Social Brand or a Social Business? | 
Here you can see the number of businesses that have defined KPIs, flexible business models, established policies, adaptive approaches to incorporating social media into business strategies, and defined governance. The blue shades on the left equates to those that strongly agree while toward the right, companies start to show that they’re not where they would like to be. According to the IBM report, only 38% are confident in the support of their company in innovation and creativity. Just 30% can comfortably say that they have strong executive sponsorship for social media. And, a measly 27% say they share insights across functions
(via Social Media Today)

Are You Building a Social Brand or a Social Business? | 

Here you can see the number of businesses that have defined KPIs, flexible business models, established policies, adaptive approaches to incorporating social media into business strategies, and defined governance. The blue shades on the left equates to those that strongly agree while toward the right, companies start to show that they’re not where they would like to be. According to the IBM report, only 38% are confident in the support of their company in innovation and creativity. Just 30% can comfortably say that they have strong executive sponsorship for social media. And, a measly 27% say they share insights across functions

(via Social Media Today)

#strategy #infographic #research #stats #inspiration

How Special Ops Copied al-Qaida to Kill It
It became increasingly clear — often from intercepted communications or the accounts of insurgents we had captured — that our enemy was a constellation of fighters organized not by rank but on the basis of relationships and acquaintances, reputation and fame,” McChrystal remembered recently in Foreign Policy. “We realized we had to have the rapid ability to detect nuanced changes, whether the emergence of new personalities and alliances or sudden changes in tactics.” Think Bruce Wayne getting inspired by a bat to strike fear into the hearts of criminals.
(via Wired.com)

How Special Ops Copied al-Qaida to Kill It

It became increasingly clear — often from intercepted communications or the accounts of insurgents we had captured — that our enemy was a constellation of fighters organized not by rank but on the basis of relationships and acquaintances, reputation and fame,” McChrystal remembered recently in Foreign Policy. “We realized we had to have the rapid ability to detect nuanced changes, whether the emergence of new personalities and alliances or sudden changes in tactics.” Think Bruce Wayne getting inspired by a bat to strike fear into the hearts of criminals.

(via Wired.com)

#inspiration #research #strategy