The Melon Headband Launches On Kickstarter To Track Your Brain Waves And Mental Focus
(via TechCrunch)
Law would stop Tesla electric car sales in NC
A legislative proposal, backed by the N.C. Automobile Dealers Association, would make it illegal for Tesla, or any other car maker, to bypass dealerships and sell directly in the state. The proposal cuts at the heart of Tesla’s business model: selling luxury cars over the phone or Internet and then delivering them to the front door of high-net-worth customers.
(via NewsObserver.com)
"The biggest mistake that graduates can make is not realizing that they know more about technology than the people they’re working for."
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Google’s Eric Schmidt And Jared Cohen On Graduates’ Secret To Success In This Economy
(via Co.Exist)
The 7 Species of Social Commerce)
1. Peer-to-peer sales platforms (eBay, Etsy, Amazon Marketplace): Community-based marketplaces, or bazaars, where individuals communicate and sell directly to other individuals.
2. Social network-driven sales (Facebook, Pinterest, Twitter): Sales driven by referrals from established social networks, or take place on the networks themselves (i.e., through a “shop” tab on Facebook).
3. Group buying (Groupon, LivingSocial). Products and services offered at a reduced rate if enough buyers agree to make the purchase.
4. Peer recommendations (Amazon, Yelp, JustBoughtIt): Sites that aggregate product or service reviews, recommend products based on others’ purchasing history (i.e. “Others who bought item x also bought item y,” as seen on Amazon), and/or reward individuals for sharing products and purchases with friends through social networks.
5. User-curated shopping (The Fancy, Lyst, Svpply): Shopping-focused sites where users create and share lists of products and services for others to shop from.
6. Participatory commerce (Threadless, Kickstarter, CutOnYourBias): Consumers become involved directly in the production process through voting, funding and collaboratively designing products.
7. Social shopping (Motilo, Fashism, GoTryItOn). Sites that attempt to replicate shopping offline with friends by including chat and forum features for exchanging advice and opinions.
(via mahable)
Forget Searching For Content - Content Is About To Start Searching For You
J Schwan, CEO of Solstice Mobile, breaks down the four aspects of contextual searching:
Where: geo-fencing. Where you are, makes a difference in what search results are most appropriate.
Relevance: dictates results through explicit preferences that you have set, the results delivered to other users in a similar context and what is going on around you at that particular time (traffic, weather, business hours, etc.).
Push: relatively new but prob one of the most important. Instead of waiting for users to search and reacting to query, data provides and search engines are working to push data to users base don context (e.g. Google Now)
Security and Privacy: works with all of the above to ensure data goes wehre it’s supposed to
(via ReadWrite)
What’s It Take To Be A Modern Marketer?
The “ideal” marketer has a combination of marketing technology, analytics, targeting, conversion, and engagement
(via MediaPost Publications)
