A legislative proposal, backed by the N.C. Automobile Dealers Association, would make it illegal for Tesla, or any other car maker, to bypass dealerships and sell directly in the state. The proposal cuts at the heart of Tesla’s business model: selling luxury cars over the phone or Internet and then delivering them to the front door of high-net-worth customers.
J Schwan, CEO of Solstice Mobile, breaks down the four aspects of contextual searching:
Where: geo-fencing. Where you are, makes a difference in what search results are most appropriate.
Relevance: dictates results through explicit preferences that you have set, the results delivered to other users in a similar context and what is going on around you at that particular time (traffic, weather, business hours, etc.).
Push: relatively new but prob one of the most important. Instead of waiting for users to search and reacting to query, data provides and search engines are working to push data to users base don context (e.g. Google Now)
Security and Privacy: works with all of the above to ensure data goes wehre it’s supposed to
Concept by Akihisa Hirata for Panasonic
(via Design Boom)
The “ideal” marketer has a combination of marketing technology, analytics, targeting, conversion, and engagement
(via MediaPost Publications)