explore-blog:

Apparently, people who hate on interracial and same-sex families still exist. When they unleashed their bile on a Honey Maid ad celebrating modern families, the company came up with this enormously heartening response. 

Glad to see all the love this video is getting.  To think we almost didn’t even make it.  Glad we have brave clients willing to take a stand

#work #Droga5

thisistheverge:

The story of Motorola’s smartwatch from the man who designed it Motorola design chief Jim Wicks and his team had spent a year and a half designing the device that would ultimately become the beautiful Moto 360 smartwatch, but every initial result was lacking. “Every time you do one,” he tells me, “no matter how awesome you might think it is, if it’s square, everyone’s just kind of like ‘ehhh…’ And you sit there and you think about making it a little bit thinner, or a little bit bigger, a little bit heavier — you work for all those things and you still get that kind of feeling. And then finally we realized we’re not going to break through that ceiling, even with our peers, if we can’t get out of the ‘eh’ zone.”

t

thisistheverge:

The story of Motorola’s smartwatch from the man who designed it
Motorola design chief Jim Wicks and his team had spent a year and a half designing the device that would ultimately become the beautiful Moto 360 smartwatch, but every initial result was lacking. “Every time you do one,” he tells me, “no matter how awesome you might think it is, if it’s square, everyone’s just kind of like ‘ehhh…’ And you sit there and you think about making it a little bit thinner, or a little bit bigger, a little bit heavier — you work for all those things and you still get that kind of feeling. And then finally we realized we’re not going to break through that ceiling, even with our peers, if we can’t get out of the ‘eh’ zone.”

t

#tech #design #Droga5 #work

One of the first campaigns to showcase  diverse families 

No matter how families change, what makes them wholesome never will. Help me share this message #thisiswholesome http://thndr.it/1ekHVkV

One of the first campaigns to showcase  diverse families 

No matter how families change, what makes them wholesome never will. Help me share this message #thisiswholesome http://thndr.it/1ekHVkV

#Droga5 #work

I believe HOW food is made matters. If you do too, share the #howmatters message: http://thndr.it/1d6Vh2J

I believe HOW food is made matters. If you do too, share the #howmatters message: http://thndr.it/1d6Vh2J

#chobani #work #thunderclap

Fake Love, Droga5 Send Out #MorningWin Trophies for belVita

Turning tweets to makerbot trophies in a space we rented in the LES

(via AgencySpy)

#work #droga5 #belVita #makerbot

#MorningWin Campaign

The first project to reward user tweets with MakerBot printed trophies.  We setup a live social response lab and listened for mentions of #morningwin from 5am to 5pm for 5 weeks and made some pretty cool friends along the way. 

(via YouTube)

#work #Droga5 #belvita

A Collection of the Most Creative Facebook Posts from Brands
The One Show & Facebook selected this post as one of the best.  
We noticed Caroline expressed her love for Diet Coke and said she’d marry one, so we answered her back. This is our response.
(via Newsfeeder)

A Collection of the Most Creative Facebook Posts from Brands

The One Show & Facebook selected this post as one of the best.  

We noticed Caroline expressed her love for Diet Coke and said she’d marry one, so we answered her back. This is our response.

(via Newsfeeder)

#diet coke #community #droga5 #work

Twitter #CreativeFavorites: @CokeZero gives moms a Mother’s Day gift they’ll never forget
Twitter featured our work for @CokeZero as a Twitter #Creative Favorite for motherpieces
(via Twitter Blog)

Twitter #CreativeFavorites: @CokeZero gives moms a Mother’s Day gift they’ll never forget

Twitter featured our work for @CokeZero as a Twitter #Creative Favorite for motherpieces

(via Twitter Blog)

#brands #community #Droga5 #work

Site of the Day July 03 2013 - Extraordinary 22

In 2013, Taylor Swift embarked on her “Red Tour.” To help promote the tour and her love for Diet Coke we created  Extraordinary 22.  The site allows Taylor Swift fans to upload photos and Vines inspired by lyrics to her song “22” in exchange for a chance to win tickets to one of her concerts.

(via AWWWARDS)

#work #diet coke #droga5 #taylor swift #design #community

In 2011, we helped bring Google Wallet to market. At the time it was the world’s first mobile app that held all your credit cards, loyalty cards, offers, on your phone.  We called it a mobile wallet and allowed people to tap and pay with a simple swipe of your phone.

#work #Google wallet #mobile #community

Lawry’s Digital Dinner Bell
(via Think Insights – Google)

Lawry’s Digital Dinner Bell

(via Think Insights – Google)

#work #rga #mobile

"I’ve noticed a few things about a certain kind of ad agency defector over the years. They talk more than they listen. They want to be change agents. Journalists and media relations are alien. And they are shocked - shocked! - at how much smaller budgets are in their new life. The power proposition is sharply different in the PR world – though evolving quickly – and to be successful they need to take the time to learn how it works."

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Thanks for stopping by the industry. Hope you learned something

This is why I left the PR world for the digital world.  And I’m not turning back.  

(via PRWeek US)

#quotes #work

Google Wallet
@rga won a webby for our work to design the ui/ux of Google Wallet, design the logo, and launch the product to the world.  
(via Judges Eyes Only)

Google Wallet

@rga won a webby for our work to design the ui/ux of Google Wallet, design the logo, and launch the product to the world.  

(via Judges Eyes Only)

#webby #google wallet #mobile #tech #rga #work

Selling the Wild and the Wacky
Sat on a Madison Browne panel as a judge a while back.  Saw some great infomercials from some really talented folks.
(via MAIP Alumni Association)

Selling the Wild and the Wacky

Sat on a Madison Browne panel as a judge a while back.  Saw some great infomercials from some really talented folks.

(via MAIP Alumni Association)

#work

Mobile Intent Index
A project I worked on back in my PR days to understand mobile users and their intents
(via RFI Studios)

Mobile Intent Index

A project I worked on back in my PR days to understand mobile users and their intents

(via RFI Studios)

#mobile #work #stats #infographics