"I’ve noticed a few things about a certain kind of ad agency defector over the years. They talk more than they listen. They want to be change agents. Journalists and media relations are alien. And they are shocked - shocked! - at how much smaller budgets are in their new life. The power proposition is sharply different in the PR world – though evolving quickly – and to be successful they need to take the time to learn how it works."
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Thanks for stopping by the industry. Hope you learned something
This is why I left the PR world for the digital world. And I’m not turning back.
(via PRWeek US)
@rga won a webby for our work to design the ui/ux of Google Wallet, design the logo, and launch the product to the world.
(via Judges Eyes Only)
Selling the Wild and the Wacky
Sat on a Madison Browne panel as a judge a while back. Saw some great infomercials from some really talented folks.
(via MAIP Alumni Association)
"Global Winner and NA Regional Winner: Lawry’s and R/GA for “Lawry’s Digital Dinner Bell” USA/NA"
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2011 MMA Global and Regional Mobile Awards Winners Announced — LOS ANGELES, Nov. 17, 2011-
My work for Lawry’s
Project @rga did with the Ad Council to raise awareness and donations for the Horn of Africa. Buddy Media created a Facebook Tab. @rga developed the web page and banner ads.
@rga takes home 8 Sammys including social media agency of the year (Taken with instagram)
TechCrunch Review: Google Wallet
Helped create the Wallet ecosystem, strategic approach to seed the product amongst influencers and created general awareness of how it works, partners involved.
(via TechCrunch)
Google Causes
Worked with Google to inspire people to donate in a “googley” way.
The the idea was to invite people to donate $1 to their favorite charities. In return, they’d get a fun, animated addition to their Google homepage - something they see and use everyday.
Lawry’s Digital Dinner Bell (by MrAndroidJones)
Live from the Google Wallet press event!
Collaborative project with Live Events team, branding, visual design, pr, and mobile & social team to create a press worthy event that launched Google Wallet product
(via Engadget)
Mobile Intent Index
A project I worked on back in my PR days to understand mobile users and their intents
(via RFI Studios)
